You Deserve a Developer Who Actually Picks Up the Phone
OpsHQ Digital is a one-developer technology practice built on a simple idea: you should be able to call the person building your system and get a straight answer.
Nick Reef
Founder & Developer
Maple Valley, WA
Just me — with help from my family
I'm Nick Reef, the founder and sole developer behind OpsHQ Digital. I'm based in Maple Valley, WA, and I work with small businesses across the greater Seattle area and the Pacific Northwest.
OpsHQ Digital is genuinely a family effort. It's me doing the building — with help and support from my family behind the scenes keeping it all running. That's the photo on the left: me getting work done on a flight, because that's how a small, family-run shop actually operates.
Here's what I've learned in 10+ years of building software: the best technology is the kind you don't have to think about. You check one email in the morning and know what's happening. Leads get followed up automatically. Payments are tracked without spreadsheets. Your website actually brings in customers.
That's what I build — production software that makes business owners' lives easier. Custom CRM systems, AI email and workflow agents, fast lead-generating websites, and right-sized cloud infrastructure. Not prototypes. Not demos. Systems that handle real customers, real money, and real deadlines for owners who run service businesses, small e-commerce operations, and B2B companies in the $200K-$10M ARR range.
The right question isn't "what framework should we use?" It's "what's the simplest thing that solves your problem and doesn't break at 2 AM?"
If your business is at the point where spreadsheets and off-the-shelf tools are slowing you down — and you'd rather hire a developer who picks up the phone than a 40-person agency with three layers of project managers — we should talk.
Our Approach
Direct Access
When you hire OpsHQ Digital, you work directly with the person writing the code. No project managers, no handoffs, no "I'll have to check with the team."
Battle-Tested Solutions
Every system ships with monitoring, security, automated deployments, and documentation. "It works on my machine" isn't a deployment strategy.
Transparent Pricing
A one-time setup, then a flat monthly fee for hosting and optimization. No hourly billing surprises, no scope creep. Your technology bill should be predictable and boring.
Technology Partners
What We Need From You
Your part is simple. We handle the technical heavy lifting — you provide the business knowledge.
- • 1-2 hours on the initial discovery call and follow-up questions
- • 30 minutes/week reviewing progress and giving feedback during the build
- • Access to your existing tools/systems we'll be connecting to
That's it. No technical skills required. No homework assignments. We do the building — you keep running your business.
Credentials & Track Record
What you're actually buying when you hire OpsHQ Digital.
10+ Years Building Production Software
Real systems handling real customers, real money, and real deadlines — not prototypes or demos.
Pacific Northwest Based
Maple Valley, WA. Serving Seattle metro and the greater PNW. Same time zone as your team. Local references available.
Microsoft Azure + Microsoft Graph Specialist
Deep experience with Microsoft 365 ecosystems, Azure infrastructure, Graph API integrations, and SharePoint automation.
Direct Developer Access
No project managers, no offshore handoffs. The person who builds your system is the person you talk to.
Right-Sized for $200K – $10M ARR Businesses
Service businesses, e-commerce, B2B. Not enterprise, not startup. Owner-operators who need a senior engineer they can reach.
Reference-Available Track Record
Active client systems handling daily inquiries, payments, and operations. References on request after our initial discovery call.
Looking for a Technical Partner — Not Just a Vendor?
I take on a limited number of clients so I can give each one my full attention. Let's have a conversation.
Request a Free Discovery CallOr email [email protected]